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FIFA World Cup South Africa 2010
Italian & Spanish Language
June 11 – July 11, 2010

In May 2004 FIFA president Sepp Blater announced that Sought Africa had beaten four other countries to win the right to host the Football World Cup in 2010 - the first time the festival of soccer will be held on African soil.

The FIFA country inspection team councluded that South Africa had an "excellent" potential for hosting a successful tournament, citing medical services, transport, telecommunication, hotels, sports infrastructure - and passion for the game of soccer.

The cup is set to create some 129 000 jobs, contribute ZAR 21 Billion ($3.9 Billion US) to the country's GDP and generate ZAR 7.2 Billion ( $1.03 Billion US) in government taxes, with the anticipated 350 000 visitors spending ZAR 9.8 Billion ($1.1 Billion US) during the month long event.

But the more enduring benefit will be to open the eyes of the world to the fact that here, at the southern tip of Africa, lies a stable and sophisticated country offering both breathtaking natural beauty and lucrative investment opportunities.

The 2010 event is set to earn FIFA its largest revenue ever, with $3.1 Billion (US) in corporate sponsorship and broadcasting rights already secured for the next four years, and more likely to follow. This is almost double the $1.8 Billion earned by the 2006 Wold Cup in Germany.

Nine South African cities will host the tournament: Johannesburg, the economic hub of Africa. Pretoria, the country's capital. Cape Town, a sophisticated international tourist destination known as Africa's Riviera. Durban on the balmy Indian Ocean coast, as well as Port Elizabeth, Bloemfontein, Rustenburg, Nelspruit, and Polokwane.

Ten stadiums are to be upgraded or specially built for the event, at the total cost of over ZAR 7.3 billion ($1.04 billion US). Some 3 million tickets will be available for the 64 matches. One third, or a million, will be allocated to South African football fans, another million to international visitors, and the third million to sponsors, teams and the FIFA family.

In 2010, the people of the world will be able to catch every game of the FIFA World Cup live on their moblei phones. South African company MTN, the leading cellular operator in Africa and the blobal FIFA sponsor, has invested $65 million (US) to secure the right to broadcast exclusive mobile event.